PwC
art direction / brand design / campaign design / event design
Led the creative development and global rollout of PwC’s new visual identity across 150+ territories, directing design teams and ensuring consistent brand expression across markets. Provided strategic design leadership for high-profile company appearances and initiatives, overseeing the concept and execution of branded content across events, proposals, digital, social, and experiential platforms. Partnered closely with creative leadership and key stakeholders to evolve PwC’s brand architecture, strengthen design integration, and align global product narratives with broader business and brand objectives.
Catalyst for Momentum: A Brand Story
PwC is accelerating into its next chapter, helping clients reach the leading edge of their industries by combining deep expertise with powerful technology-driven and innovative solutions. From shaping agentic AI ecosystems to unlocking new value, the firm is turning complexity into competitive advantage at scale. This momentum extends across all three lines of service: Advisory, Assurance, and Tax, where PwC continues to raise the bar.
TED
AI Ideas Lounge to TED2026 — a dynamic space for attendees to explore AI’s biggest questions, spark conversation, and connect over ideas shaping the future.
So you can
…reach your full potential.
We help translate uncertainty into opportunity, complexity into clarity, vision into victory. We move in step with our clients—offering global scale and deep expertise to make meaningful progress.
